Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business.
This post is about blogging for business – with a purpose. We have a lot to cover, so we’ll knock it out as efficiently as possible with a series of lists.
We’ll get right to it.
Who should read this post?
- Non – blogger – You’ve never had a blog and you need to fix that now.
- Unfulfilled blogger – You blogged for a bit. Magic never struck.
- Beginning blogger – You blog, but don’t really know what you’re doing.
- Regular blogger – You’ll pick up tips from a fellow blogger.
- Expert blogger – You could steal the good stuff for your blog.
- None of the above – You have nothing better to do, but to read about blogging.
21 benefits of blogging with purpose.
- Connect with customers – A blog is a practical and powerful way to share useful, relevant information with customers.
- Connect with partners – Blogging allows you to connect and team up with influencers and leaders who can be instrumental in building your business.
- Generate traffic – A strategically planned blog, with carefully chosen keywords in play, will show up in search and drive traffic to your landing pages.
- Establish authority – Your business blog is the hub of your content marketing efforts where you share your expertise.
- Win business – 60% of businesses who blog acquire more customers, says HubSpot.
- Inspire your social media – If you’re using social media effectively, you’re sharing your blog posts regularly and taking advantage of the magical amplification of social networks.
- Increase reach – Your blogazinist will be shared and find new eyeballs daily.
- Grow your email database – Your blog should inspire people to opt into your email newsletter list. Also, your email feeds traffic to your blog.
- Give your company a voice – A blog is your pulpit, your publication, your journal – the place where you talk about whatever you choose, however you choose.
- Humanize your company – That voice needs personality. Great bloggers are genuine. Your personality comes into play, that is, if you aim to make real connections.
- Exchange ideas – Blogs obliterate the wall that once stood between a company and its customers. You encourage interaction, comments and feedback. You create a conversation.
- Get (and stay) customer focused – By blogging, you’ll learn how to speak in your customers’ terms, perpetually improve this vital skill and grow more in touch with your audience’s wants and needs.
- Inspires content and productivity – Blogging is hard work. You need processes. Commitment. Consistency. You’ll need to step up – and you’ll be rewarded for doing so.
- Increase focus – A subtle addendum to the point above, blogging consistently forces you to define who you are trying to reach and why.
- Generate publicity – As I mentioned, business bloggers establish authority. Stick with it and demonstrate you know your niche and you’ll get asked for interviews frequently.
- Invite outsiders in – While business blogger should refrain from being relentlessly promotional, the blog is an appropriate forum for delivering insight into your company, its values, and people.
- Get strategic – You’ll get in the habit of closely examining the site’s analytics and gather all kinds of insights about what does and doesn’t appeal to your audience. Your marketing will get more strategic by day.
- Learn – We’ll get a bit warm and fuzzy now, but there’s no denying you are going to learn a lot about yourself and the world around you. It comes with being a writer.
- Get inspired – The research, the conversation, the experience… it’s inspiring. Trust me on this: a switch gets turned on and it’s impossible to turn off.
- Have fun – Perhaps not everyone will agree blogging is fun, but I believe every great blogger gets into it and enjoys the ride.
- Make millions – Maybe, maybe not. However, business blogging with purpose works. Every post is a long – term asset. Learn how to blog and you’ll lower your marketing costs and increase sales.